Asiaville
Asiaville was an online media brand headquartered in Chennai. Started by the founders of Asianet and The Asian College of Journalism, the company’s key property was a news website that featured journalism and original content in three languages (English, Tamil, and Hindi). November designed a versatile identity system that was multilingual and future-focused, anticipating growth and expansion.
The logo is a simple mark that extends to all visual collateral through a recognisable web of typography, colour, and layout. Particular focus was paid to the typographic palette, which used multiscript typefaces like November, Lava, and Geta to equalise the brand’s voice across India. The website was designed for clear information hierarchy and comfortable reading on various devices with careful use of type, colour, and icons. We devised a way for the brand to create sub-brands through different renditions of the core typeface November Slab, for their shows, podcasts, and other IPs.
- Year2019
- ClientAsiaville