goGlocal
goGlocal is a fast-growing Indian startup working in creating global marketplaces. November created their new visual identity, brand strategy, and website to consolidate the brand’s communications and tone of voice. Our approach was to remove the brand from the stuffy world of B2B branding and craft a lively and memorable visual identity. A vibrant but controlled colour palette leads the identity with support from a strong typographic palette of Nuform Sans and Graphik (with alternate 'a' enabled). The goGlocal logotype is based on NuForm's Ozik with slight modifications.
We commissioned Prince Lunawara to create a custom illustration style and icon set that formed the visual backbone of the brand, limiting photography to ‘in-situation’ uses only. The illustration style references the iconic ligne-claire style with surreal and playful tones, giving the brand's complex inner-workings an accessible public voice.
- Year2024
- ClientgoGlocal
- CollaboratorsPrince Lunawara (Illustration)
Grey Axis (Web Development)