The Juggernaut
Commissioned by Matt Willey at Pentagram, Juggernaut is a custom, single-weight, all-caps typeface designed for the South Asian diaspora publication of the same name. The typeface draws inspiration from a mix of sources, including colonial-era Latin lettering by Indian sign painters, 1970s headline styles, and engraved letterforms found in Bombay. It features several stylistic ligatures for added effect, inspired by Indic conjuncts.
We also redesigned the Juggernaut logotype, basing it on the new typeface while preserving the iconic g-g ligature. The typeface is now the main headline font, used across the brand’s website, social media, merchandise, and printed materials. Our Oli Grotesk serves as the secondary brand typeface. Read more about Pentagram’s visual identity for The Juggernaut here.
- Year2022
- Commissioned ByPentagram
The Juggernaut
- CollaboratorsDave Bailey (Engineering)
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